In our wired world, everything that happens offline, happens online and vice versa. People write a reviews about movies, electronics, restaurants and apartment complexes. Doesn’t it make sense that when a person considers volunteering precious time for a nonprofit organization, that they’ll turn to their friends and rely on the old word-of-mouth for recommendations? A [...]

Someone saw a blog post about you or your organization. What do you do? In a digital era with web accessibility everywhere, it’s possible to instantly blast someone on the web. Videos, cameras, blog posts, Twitter, Facebook, and the wonderful Google search all affect your overall brand and online identity. Occassionally, people are nice. But [...]

Yesterday, I was saddened to hear about the passing of Meet the Press‘ Tim Russert. Nearly every blog, tweet or media outlet has commented on Russert. This goes to show how much influence an honorable journalist can make on society. Those of us in the communication fields could learn a lot from Russert’s life. He [...]

Since watching Frontline’s Persuaders episode, I’ve been intrigued by cool hunters. Those are people employed by large companies to predict the next big thing. Yesterday at McKay’s, I stumbled up on The Trendmaster’s Guide by Robyn Waters. Apparently Robyn Waters is the person responsible for turning Target into Tarzhay. It’s a good resource to get [...]